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Get ready to drool! I happened across these makeup brushes online a few days ago. The website for Artis has a video demonstration on how the brushes work. I was mesmerized during the video!!!!! I’ve even made my hubby watch it, repeatedly! I am sharing a press release from Artis. You need to see all of this for yourselves! If you are a skip to the last page of the book kind of person, scroll down to the video links….
The first evolution of the makeup brush has arrived
NEW YORK, NY (April 2014) – Matthew Waitesmith, like many great artists, lives by the mantra: “To create, one must first question everything.” One of the makeup industry’s innovators and a former MAC Cosmetics senior executive, Waitesmith has always had a unique and forward-looking perspective on makeup and application. After retiring from MAC, Waitesmith had a vision of modernizing an age-old artist’s tool that hadn’t changed in centuries: The Makeup Brush. Waitesmith was convinced a true makeup brush should be focused on the challenges of makeup “self-application”, and delivering superior cosmetic performance. Waitesmith pushes the envelope of what makeup brush design can be with the newly launched company, Artís LLC. The company offers a complete range of patented, Designer Cosmetic Brushes which combine ergonomics with design, function and performance. The result? A cosmetic tool that is easier and more efficient to use, offers superior functionality, and an aesthetic design that you might find at any high-end design store. It’s truly an objet d’art.
The company’s debut “Elite Collection” is a deconstructed approach to functionality with each part of the brush being visually separate from the others. “The profiles of this brush collection take inspiration from how I would draw a human face….with oval, linear, and circular shapes making up the various components of the facial structure.” says Waitesmith. The Artís Elite Collection design is both familiar and modern, which creates interest, while providing comfort.”
What Makes Artís’ Elite Collection Different:
- The company’s trademarked CosmeFibre® is created by using high-tech machines that produce completely consistent, man-made fibres that make-up the fibre bundle. The structure of the engineered fibre, each with a microscopically tapered end, allows for more consistent application than animal hair used in conventional makeup brushes.
- Each brush has on average 3 to 10 times as many individual fibres as conventional animal hair brushes, resulting in superior blending and smooth makeup application.
- Fibre bundles are shaped to make product pickup and delivery easier and more effective.
- Designed with a special grip surface to provide better control, and tilted brush tip and fibre bundles that give the user the ability to apply, distribute and blend like never before.
- A patented cleansing system that includes an antimicrobial-treated microfibre cloth with 1 million fibres per square inch designed to help “grab” and remove makeup residue from the brush without changing the shape or adding wear-and-tear.
- Artís brushes are animal-free which means that no animal hairs or by-products are ever used in our makeup brushes.
The Artís Elite Collection consists of ten state-of-the-art, multi-purpose brushes including:
Artís Elite Oval 10 ($62) – The Oval 10 has over 250,000 fibres and is designed with a generously sized, rounded oval to provide coverage to a larger area of the face and body. Use this for: setting powder for the entire face; blending highlighting powder to face or body; applying powder foundation to the entire face in seconds; or applying shimmer to the shoulders or décolleté.
Artís Elite Oval 8 ($52) – The Oval 8 is slightly smaller than the Oval 10 and has 100’s of thousands of fibres in an oval shape to provide applications to a large area of the face. Perfect to apply a foundation, or setting powder to the entire face; or apply and blend bronzing or highlighting powders to entire areas of the face.
Artís Elite Oval 6 ($42) – The Oval 6 is great for applying product to the eye lid; or foundation to the face, or for contouring the cheekbone area. It applies blush beautifully to the apple of the cheek and blends it so that the application looks natural and healthy.
Artís Elite Oval 4 ($36) – The Oval 4 has an overall “footprint” of fibres sized to facilitate application to a particular portion of the eyelid, like the area from the upper lash line to the fold in the eyelid. It is great for applying concealer to the area under or around the eye. Or, to place a highlight on the brow bone.
Artís Elite Oval 3 ($32) – The Oval 3 assists the user in shading and blending the products applied to the outside and inside corners or smaller areas of the eye lid. This patented brush is also useful for applying foundation or concealer to the inside corner area of the eye or on the side of nose by the nostrils.
Artís Elite Linear 6 ($37) – The Linear 6 helps produce a wider line [about 5-6 mm] of product application. This patent-pending brush can apply a continuous soft edge line of product along the upper or lower lash line. It is also useful for creating wider line patterns for special effects or patterned makeup.
Artís Elite Linear 3 ($31) – The Linear 3 has a medium width [about 3 mm] row of fibres to help concentrate product application in a line, such as along the upper lash line or below the lower lashes. This brush applies a perfect precise line of product along the upper lash line or tucked under the lower lash line. It can also be used for special effects makeup to create medium size lines and linear shapes.
Artís Elite Linear 1 ($25) – The Linear 1 has a very narrow [about 1-2 mm] row of fibres to help concentrate product application in a line, such as along the lash line. It can also be used to fill in and define the brows and can simulate brow hair lines; or can be used to apply a defined line along the lip. The Linear 1 brush was created for special effects makeup to create crisp lines and linear shapes.
Artís Elite Circle 1R ($24) – The Circle 1R has a tilt from the handle and a round fibre bundle which ends in a curved dome of tips that provides soft yet focused application and blending. This brush applies products into the fold/crease of the eyelid quickly and softly to help sculpt, and can also be used for other targeted small areas like the corners of the eye or beside the nostrils.
Artís Elite Circle 1 ($24) – The Circle 1 has a tilt from the handle and a round fibre bundle which ends in a flattened surface that simulates the shape of a lipstick bullet tip. This patented brush applies lip products across the lip quickly and softly, and can also be used for a more precise edge if desired. The Circle 1 will apply small areas of concealer to help cover spots.
This is the first video I saw. It seriously got me excited about these brushes.
This video tells you about each brush individually.
If you go to the Artis YouTube page, there are shorter videos of each brush separately.
The Elite Collection is a beautiful set of brushes. I love the way these are used to apply your makeup. These are so beautiful, I think they would look great on a beautiful tray on a vanity while they are waiting to be used.
The Artís Elite Collection will range from $24 – $62 and will be available exclusively at ArtisBrush.com beginning May 1, 2014.
The product being demonstrated in the Artis story video is a pressed product. I use a lot of loose powders and pigments. I verified with Artis that the Elite Collection can be used with “powders, pigments, emollients, etc.”
Just in case you wondered like I did!
Have any of you tried these brushes?! I would love to hear all about them!!!
Thoughts on these brushes? Must try or no buy?